This attractively designed web page creates a virtual environment containing lots of personalised information and links e.g. full course details, information on where they will study, a video of a student ambassador talking about their student life, podcast material and encouragement to sign up to the student ambassador’s social networking site which will increase “word of mouth marketing”. The latter is particularly important as our acceptor survey shows that word of mouth marketing is the second most important influencer on a student’s decisions on where to study. The information on this page changes with the potential student as they move through the recruitment process
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