Our web based customer relationship management tool will be operational from late April 2009. This means that undergraduate enquirers for September 2010 entry will be able to sign up for a personal web page ( a VIP page) containing a range of personalised information including a Day in the Life student video instead of a paper prospectus (enquirers will always have the option to choose a printed prospectus). The tool aims to increase enquiry and applicant numebrs.
Enquirers who choose this route will then receive relevant, personalised communications via a mix of their personal homepage, letter, phone,text and email to convert them to firm applicants. UG applicants starting September 2009 will also be able sign up for a personal web page to enhance their experience before commencing their course. Open days in 2009 will also be handled by EMT Connect with subsequent phases of the project focusing on other types of students.
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