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Thanks for visiting the blog. For more information on what EMT Connect can do, please scroll down and see some of the earlier posts or post a question or comment.

When can we see what EMT Connect looks like?

We're working on the design and content now and will post mock-ups of some of the material in the next week. This will include an example of a student ambassador day in the life film which will be used on our web site to give applicants a further insight into student life. We are also market testing the material with students to make sure it is attractive and meets their information needs. Later this month, we will ask selected staff to have a go with the Connect in advance of it going live.

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Who's managing the project?

The project is being overseen by a project board. A steering group advises on operational issues led by Ian Roberts and assisted by Marie Kane, Dave Hudson, Alison Bolton and Graham Kennedy.

Timetable for implemenation

Connect will be introduced on a phased basis. We aim to get the system up and running in April 2009 meeting the basic needs of full and part time undergraduate enquirers for 2010 and applicants for 2009 entry. We also aim to use Connect to improve the open day experience and to log FE enquirers for September 2009 enrolment. By 2011 Connect will handle all categories of potential student and key related audiences.

EMT Connect allows us to easily communicate

Once an enquirer has a personal web page, we will communicate with them through their home page, email, text, phone, letter and direct mail to convert them to an enrolled student. Connect will manage all these processes and interacts/reacts to action or inaction by the prospective student. Over time, we aim to automate much of the regular interaction with potential students without losing personalisation.

More about personal homepages for enquirers

This attractively designed web page creates a virtual environment containing lots of personalised information and links e.g. full course details, information on where they will study, a video of a student ambassador talking about their student life, podcast material and encouragement to sign up to the student ambassador’s social networking site which will increase “word of mouth marketing”. The latter is particularly important as our acceptor survey shows that word of mouth marketing is the second most important influencer on a student’s decisions on where to study. The information on this page changes with the potential student as they move through the recruitment process